Please excuse the horrible headline—I can assure you that Ride or Pie?! has not been acquired by Buzzfeed. But this post actually is about the fifteen businesses and organizations that have been awarded the bike-friendly designation by the League of American Bicyclists (LAB).
Each year the League awards one of four levels of recognition to companies and organizations that are especially bike-friendly for their employees. The awards are based on an 14-page questionnaire covering the four E's: encouragement, engineering, education, and evaluation and planning. In contrast to some other bike-related awards or rankings based on dubious data, this process makes the bike-friendly business designation a meaningful measure. Potential employees can use the awards as one factor in deciding where they want to work. For companies and their current employees, on the other hand, the survey provides a tool for evaluating and improving bike-friendliness.
This year's new awards were announced yesterday, and there are now over 800 bike-friendly businesses (BFBs) in the US. Wisconsin currently ranks fifth among the states, with 43 BFB's, and a sizable number of those businesses are in and around Madison.
Here is a map of all of the ones in Madison. The size of the bubble represents the number of employees, ranging from 5 to 23,000; and the color represents the level of bike-friendliness: bronze, silver, or gold. We currently don't have a platinum level BFB, but maybe that will change in the 2015 edition of the competition.